Blockchain platform with more advanced features

Cardano is a decentralised public blockchain and cryptocurrency project and is fully open source. Cardano is developing a smart contract platform which seeks to deliver more advanced features than any protocol previously developed. 
It is the first blockchain platform to evolve out of a scientific philosophy and a research-first driven approach. The development team consists of a large global collective of expert engineers and researchers


Company & Team
  • 3 entities are involved this project; The Cardano Foundation, IOHK, Emurgo. There are notable lead developers and researchers. It has very strong man power.
  • Each entity takes charge of specific tasks and seems to work together well.

  • There are several blockchain projects that aim to provide smart contract platform. Cardano is one of the late starter and fierce competition is unavoidable.
  • Major competitors: Ethereum, QTUM,  NEO, EOS, Tron

Product & Development
  • Cardano is a platform which built on solid philosophy. And the foundation's approach is based on hardcore scientific methodology. These uniqueness is a double-edged sword. If the foundation completes tasks on its roadmap, Cardano could be a breakthrough. However they are behind in progress ant it cause concern.
  • The platform has a unit of account and a control layer that governs the use of smart contracts, recognizes identity, and maintains a degree of separation from the currency it supports.

Token Economy
  • Cardano aims to enable cross chain transfers through side chains, which conduct transactions between two parties off chain. It is also exploring ways for institutions and individuals to selectively divulge metadata related to transactions and identities to enable use of cryptocurrencies for trading and daily transactions. 
  • The foundation focuses on sustainability which is about governance structures that provide incentives to miners and other stakeholders and about evolving a self-sustaining economic model for the cryptocurrency.

ICO Plan & Result
  • ICO ended by 1, Jan, 2017
  • Its token(ADA) is the 9th biggest cryptocurrency in term of  market cap.

Marketing & PR
  • One of the most famous blockchain project attracting attention.